Behind the Scenes: The Making of Live in Colour

Reminiscing on the making of Live in Colour, our 2026/27 campaign, a shoot that explored SIAFU not just as a product, but as a way of living: bold, joyful, and deeply intentional.

Live in Colour is about the beauty of everyday moments. It's the light on the kitchen counter in the morning, the table set for people you love, a poolside afternoon that stretches longer than planned, a quiet cozy evening at home. SIAFU is woven into all of it, not as a backdrop, but as part of how these moments are lived.

That intention shaped every part of the shoot. Our main photographer, Alix Rose, and secondary photographer, Mikhaila Petersen, worked to capture light and color as they actually fall across a day, rather than staging something artificial. House of Zaan brought the campaign to life in motion through videography, while stylist Lana Myuzu built out each scene with an eye for texture and warmth. Brand custodian Tammy Tinker held the thread throughout, making sure every frame stayed true to what SIAFU stands for.

The result is a campaign that feels less like a product shoot and more like a glimpse into a life well-lived, one where color, care, and intention show up in the small, everyday moments.

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