The Fort, Lamu: A Romantic Coral-Stone Hideaway on Kenya's Swahili Coast
Omani in its bones, Swahili in its spirit, Lamu in its soul, step inside The Fort, the coral-stone fortress on Shela beach where textile designer Gladys Macharia said her vows.
Behind the Scenes: The Making of Live in Colour
A look inside our 2026/27 campaign shoot; exploring SIAFU not just as a product, but as a way of living: bold, joyful, and woven into everyday moments from the kitchen...
SIAFU SIFURI: The Ants Waste Nothing
The ant colony wastes nothing. Every remnant has a role, every offcut a purpose. Siafu Sifuri is our Zero Waste Programme — built from the manufacturing remnants of our original...
On Slowing Down for Motherhood: A Season of Ripeness
Ripeness isn't something that arrives all at once — it grows. Founder and slow travel advocate Madeleine reflects on the three things that quietly shaped her readiness for motherhood: gratitude,...
Michael Mwangi Maina: On directing the Lamu Campaign
Behind the lens in Lamu: director Michael Mwangi Maina on synergy, symbolism, and the image that captures everything Siafu is becoming.
Why We Chose Lamu: The Story Behind the SIAFU Home 2026 Campaign
Behind our 2026 campaign is a decade of returning to Lamu, Kenya — a placeof coral stone, slow light, and stories woven into craft. This is why we chose Shela.
