SIAFU SIFURI: The Ants Waste Nothing
The ant colony wastes nothing. Every remnant has a role, every offcut a purpose. Siafu Sifuri is our Zero Waste Programme — built from the manufacturing remnants of our original...
On Slowing Down for Motherhood: A Season of Ripeness
Ripeness isn't something that arrives all at once — it grows. Founder and slow travel advocate Madeleine reflects on the three things that quietly shaped her readiness for motherhood: gratitude,...
Michael Mwangi Maina: On directing the Lamu Campaign
Behind the lens in Lamu: director Michael Mwangi Maina on synergy, symbolism, and the image that captures everything Siafu is becoming.
Why We Chose Lamu: The Story Behind the SIAFU Home 2026 Campaign
Behind our 2026 campaign is a decade of returning to Lamu, Kenya — a placeof coral stone, slow light, and stories woven into craft. This is why we chose Shela.
In Gladys’ Words: Before SIAFU
Long before I had language for it, textiles shaped how I saw the world. Fabric was never just material. It carried story and identity, the hand, the history, the artistry...
Babu British of Shela: Linen, Laughter, and the Gentle Art of Living Well
There are people who belong so completely to a place that the landscape feels incomplete without them. In Shela, on Lamu Island, that person is Babu British, my friend, a local icon,...
